Donated Ad Programs

Senior Life and ADTWe need to continue to provide our members products and services to augment their business while attracting prospective members with strong incentives to join our association. Industry research, sales collateral, an expanded Convention and other valuable products and services, all new offerings that are not included in the current operating budget. For us to provide tools that our members need, the Board Reserve (sometimes referred to as the “war chest”) needs to be replenished and that requires assistance from every publisher member.What we are doing is proposing a “win-win” solution by recommending that all publishers participate in the Donated Ad Program which requires each participating publisher member to agree to donate ad space in each of its directories. The victory for your company includes the opportunity to possibly expand several underdeveloped headings while ADP wins by building non-dues revenue. This in turn enables us to create new products and offer additional services to you as members. Here is the background on the Donated Ad Program:ADP entered into an agreement with J&L Messaging, a third-party consultant that works with ADT Security and Senior Life Insurance. The program specifies that with a publisher’s donated ad space, ADP will receive revenue from every contact generated by a unique toll-free number, URL or mobile application. The applicable primary headings for ADT Security are:Burglar AlarmSecurity ControlSecurity Guard The applicable primary headings for Senior Life Insurance are:Day Care Center – AdultsFuneral DirectorsHearing AidInsuranceNursing HomesRetirement and Life CareSenior CitizensWheel Chairs Enroll Now - ADT Program Enroll Now - Senior Life Program