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BIA/Kelsey: Local Advertising to Hit $174B by 2021

Wed, Jul 12 2017, 3:00 PM
Spurred by an expected surge in digital spending, local advertising across the country is expected to hit $174 billion by 2021, according to the latest BIA/Kelsey forecast.
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Attention: Telephone Directory Publishers

Tue, Jun 27 2017, 3:00 PM
This is a reminder. To ensure a continuing supply of telephone numbers, the new 223 area code will be added to the area served by 717. This is known as an area code overlay.
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Mobile Matures according to Comscore.com

Fri, May 26 2017, 3:00 PM
I’ve attached a link to an article from Comscore.com about the slowdown of cell phone adoption in the US. I think this is part of the equilibrium of digital and print (not just YP but all print media) coming to pass.
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ADP Welcomes New Partner Member, JEMSU

Tue, Mar 28 2017, 3:00 PM
We are happy to Announce, JEMSU has joined ADP as a Partner Member.
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ADP Welcomes New Partner Member, Camilyo

Wed, Mar 22 2017, 2:00 PM
We are happy to Announce, Camilyo has joined ADP as a Partner Member.
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YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

Tue, Mar 21 2017, 2:00 PM
YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has stabilized.
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GotU wins Gold Stevie® Award

Wed, Mar 15 2017, 2:00 PM
GotU, the leading provider of local Facebook advertising solutions to business directories, small and medium businesses (SMBs) and retailers worldwide, has won the Gold Stevie® Award in the New Marketing Solution category in the 11th annual Stevie Awards for Sales & Customer Service, the world’s top honors for customer service, sales and marketing products.
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Lowcountry Phone Directory on its way to your mailbox; here’s why you might have a hard time putting it down

Mon, Mar 06 2017, 2:00 PM
BEAUFORT, SC, March 6, 2017 — Brent Cooper might publish the only phone book in the world that has a plot. Cooper likes to think of his work as part coffee-table book, part local newspaper and part welcome wagon, too.
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ADP Welcomes New Publisher Member -LocalByChoice

Sun, Jan 29 2017, 2:00 PM
LocalByChoice joins the Association of Directory Publishers.
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Lake Tansi Phone Book issued

Sat, Jan 28 2017, 2:00 PM
The 2017 Lake Tansi Village Phone Directory was delivered to all resident mailboxes in mid-January. Copies are also available at the Lake Tansi POA office.
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