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2017 Innovation Conference
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Prove It or Perish – Overcoming ...
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Prove It or Perish – Overcoming Traditional Media’s Data and Att...
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Live Stream
Prove It or Perish – Overcoming Traditional Media’s Data and Attribution Challenges
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From
Wed, Sep 13 2017, 1:15 PM
To
Wed, Sep 13 2017, 2:00 PM
Description
We live in a data-driven world and economy. Every day consumers access data to make better informed buying decisions, which means marketers are becoming more dependent on consumer behavior and motivation data in order to influence and engage them. Directory publishers have limited access to accurate and real-time data necessary for meaningful attribution, which limits their ability to serve consumers, advertisers and compete with Internet giants. Gideon will illustrate these data challenges and show attendees how to overcome them and gain access to the multiple data sources to bridge the attribution gap, reduce costs, increase revenue generating opportunities and offer solutions to open up new markets.
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Gideon Rubin
NavAds / Chief Strategy Officer
Local Data Exchange / CEO and Founder
5252 Balboa Avenue, #601, San Diego, California, 21532, United States
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