Learn the Game Plan Developed by YP.com, that Grows Revenue, Ret...

Our industry is evolving at an accelerating speed and we need a solid business blueprint to keep up. David, former Chief Revenue Officer at YP.com, will detail the key strategies used to accomplish this goal. This course of action includes revenue strategies to retain print revenue while increasing their "share of wallet" by selling digital in the advertising mix. In addition, he will discuss the sales tactics used in local and national markets including staffing, incentives, sales development and overall positioning needed to compete effectively in today's marketing world.