Yes, You Can (Must) Drive New Revenue with Social Media!

Survey after survey shows businesses are cutting print to fund digital advertising and that social media is taking the lion's share of that revenue. That needs to stop and directories need to fight back. John will show you a tool that drives revenue and increases reader engagement by delivering the world of social media to your advertisers. He will highlight how you can use social media for contests, sweepstakes, help your customers via audience extension techniques, and package social media into sales blitzes for a significantly higher close rate. Directory companies need to learn best practices and how to effectively take advantage of social media to drive website traffic (especially on Facebook), because it beats search engines like Google in driving referral traffic to your customers.