Synergy.Network
is preparing your experience...
Events
Companies
People
About
navigate_before
menu
News
Profile
Customer support
Powered by Synergy
Login
navigate_next
News
Mobile Matures according to Coms...
About
Mobile Matures according to Comscore.com
About
navigate_before
Back
Details
Cancel
Save
Mobile Matures according to Comscore.com
Image gallery
I’ve attached a link to an article from Comscore.com about the slowdown of cell phone adoption in the US. I think this is part of the equilibrium of digital and print (not just YP but all print media) coming to pass. For those of you, like me, who like the summary version, let me shorten the article. Smart phones are everywhere (we knew that already), but adoption of smart phones in the US only grew by 2% last year from 79% to 81%. My reps like to talk about how the digital migration has already happened. It is what it is and a lot of people are still using the phone book, crazy, right?
http://www.comscore.com/Insights/Blog/Mobile-Matures-as-the-Cross-Platform-Era-Emerges
The thing I really love about it is there are almost no flip phones out there. So when we get our call tracking info back and half the list is cell numbers that means that 80% of cell phone numbers on that list were holding google in their hand (in the majority form of an iphone or Samsung galaxy) when they made a call out of our printed phone directory. Crazy, right? Have a great Memorial Day, stay safe out there. Thanks, Quinn Bahm Impact Directories/Echo Pages 208.375.2220 1251 N. Cole Rd Boise ID 83704
Downloads
No results found
Try adjusting your search or filter to find what you're looking for.
There are no items
Close
close