Laura Cole

As a seasoned marketing executive with more than 15 years of experience, Laura uses her entrepreneurial spirit to lead all of Vivial’s marketing functions including marketing communications, digital marketing, investor relations, product marketing, partner marketing and go-to-market strategy.Laura began her career at Vivial as an account executive, working directly with the company's small- and medium-size business clients, so she understands their needs and unique challenges when it comes to digital marketing support. She is able to take this knowledge and work with Vival's team and agency partners to develop marketing campaigns that resonate and appeal to SMBs. She has also served in sales, operations, product development and product marketing roles, which allows her to leverage her end-to-end knowledge to create a successful marketing strategy for all the divisions within Vivial.One of Laura’s most significant accomplishments as vice president of marketing at Vivial has been leading a yearlong rebranding effort for the organization. This complete brand overhaul focused on the merger of multiple brands into one advertising technology company. The process included selecting agency partners, choosing the new brand and driving the brand launch plan for full rollout on an aggressive schedule.