2017 Innovation Conference

Join us as we kick-off the Conference and reconnect with colleagues and make new acquaintances.

Welcome to a World of Opportunity

While it’s true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are industry-specific.

Numerous strategies and tactics need to be implemented to achieve ranking success for customer engagement with your directory. Justin will show you various ways to maximize your directory's website and location data to be found.

Refreshment Break with Exhibitors

You have a golden opportunity – you should be leveraging the years-long relationships with your advertisers, the trust of your brand and the opportunity to strengthen those relationships by integrating print with digital to help them navigate the online ecosystem.

Innovation Presentation

Lunch with Exhibitors

We live in a data-driven world and economy. Every day consumers access data to make better informed buying decisions, which means marketers are becoming more dependent on consumer behavior and motivation data in order to influence and engage them.

Social media engagement continues to grow on an unprecedented level attracting consumers and businesses alike.

Our industry is evolving at an accelerating speed and we need a solid business blueprint to keep up. David, former Chief Revenue Officer at YP.com, will detail the key strategies used to accomplish this goal.

Refreshment Break with Exhibitors

Many directory publishers are not using this now essential tool or are not covering the basics of call tracking systems, and others are not even coming close to making the most of systems that they have.

Survey after survey shows businesses are cutting print to fund digital advertising and that social media is taking the lion's share of that revenue. That needs to stop and directories need to fight back.

SMB marketing partners need to include digital communication in business directories because even on the local level this is the way many businesses communicate with their clients.

Happy Hour Networking Reception

Breakfast with Exhibitors

Would your advertisers like the opportunity to send a coupon when, where and to whom they want as consumers? Matt will show are you how his company is teaming up with publishers using a Geo Targeting Coupon app, a new tool in attracting consumers.

Our companies are well equipped with Enterprise, CRM, and Campaign Planning systems. We have sales projections and targets, pie charts and reports. But, how much does all that help when the media consultant meets the customer?

Over the past decade, Google has gradually chipped away at local directories' search traffic by providing similar information, often based on the book's own content.

Refreshment Break with Exhibitors

The new field of behavioral science provides a lot of insight on how publishers can use our advertising to influence both our potential customers and the end user of the directory.

79% of Americans shop online, yet nearly half of all small businesses don’t have a website. And of those with a website, nearly one-third are not mobile optimized. How can this be?

Conference Recap