Guided Selling – Supporting Your Media Consultants to Talk the T...

Our companies are well equipped with Enterprise, CRM, and Campaign Planning systems. We have sales projections and targets, pie charts and reports. But, how much does all that help when the media consultant meets the customer? KaiUwe will put a spotlight on that moment when the rubber meets the road: the sales presentation. Together with the audience, he will explore ways to give the media consultant confidence in knowing the customer and their business. It is paramount to keep abreast of the latest industry trends without devoting hours and hours to sales training. You will find out how to give media consultants the most important piece of information at the right time, making them the advertisers' partner who fully participates in helping them develop their business.