Numerous strategies and tactics need to be implemented to achieve ranking success for customer engagement with your directory. Justin will show you various ways to maximize your directory's website and location data to be found.
You have a golden opportunity – you should be leveraging the years-long relationships with your advertisers, the trust of your brand and the opportunity to strengthen those relationships by integrating print with digital to help them navigate the online ecosystem.
We live in a data-driven world and economy. Every day consumers access data to make better informed buying decisions, which means marketers are becoming more dependent on consumer behavior and motivation data in order to influence and engage them.
Our industry is evolving at an accelerating speed and we need a solid business blueprint to keep up. David, former Chief Revenue Officer at YP.com, will detail the key strategies used to accomplish this goal.
Survey after survey shows businesses are cutting print to fund digital advertising and that social media is taking the lion's share of that revenue. That needs to stop and directories need to fight back.
Would your advertisers like the opportunity to send a coupon when, where and to whom they want as consumers? Matt will show are you how his company is teaming up with publishers using a Geo Targeting Coupon app, a new tool in attracting consumers.
Our companies are well equipped with Enterprise, CRM, and Campaign Planning systems. We have sales projections and targets, pie charts and reports. But, how much does all that help when the media consultant meets the customer?